Expanding into a new market?
Start with evidence, not assumptions.
Enter your website. Select a country. Get an evidence-backed market assessment in about 15 minutes.
1. Enter your website
Add your company website to get started.
2. Select a country
Choose the market you are considering.
3. Review the decision report
A clear, evidence-backed assessment in about 15 minutes.
From weeks of research to evidence in minutes.
Traditional market research is slow and static. Markets MRI gives a Baseline assessment in about 15 minutes, then keeps the view current.
Traditional research
A lengthy process from start to a static report.
- 1PlanningDefine objectives and methodology.
- 2RecruitmentFind and screen participants.
- 3InterviewsConduct interviews or focus groups.
- 4AnalysisAnalyze and synthesize findings.
- 5Static reportReceive a point-in-time report.
New questions often require another research cycle.
Markets MRI
Get an evidence-backed view in minutes, and keep it current.
A Baseline has no new interviews. Primary research is available separately through a Research Sprint.
Know what to validate before you invest.
A Baseline MRI turns market uncertainty into a structured decision and a practical validation plan.
Real potential, but key assumptions need validation before full investment.
Interviews with security and IT leaders to confirm needs and the buying path.
Mixed: strong market signals, open buyer questions.
- CISO, Head of Security
- VP IT / Infrastructure
- Mid-market and enterprise
- Several stakeholders: Security, IT, Legal
- Compliance review is likely
- Budget owner to confirm
- Security is a near-term priority
- Buyers will switch from incumbents
- Local requirements are manageable
- Willingness to pay
- Who signs the contract
- Preferred deployment model
- Regulatory guidance raises security requirements
- Comparable buyers describe the same problem
- Established vendors are expanding locally
- Early adoption stage in many companies
Four evidence layers. One defensible decision.
Markets MRI combines several kinds of evidence, then turns them into a clear market decision.
Current Market Intelligence
- Regulation
- Competitors
- Pricing
- Market news
Human Evidence
- De-identified B2B interviews
- Comparable markets
- Historical research foundation
Digital Signals
- Website activity
- News and media
- Competitor signals
Client Evidence
- Sales conversations
- Pilot results
- Internal data
- Customer interviews
Each conclusion is tied to its evidence, context and assumptions.
Start with one decision.
Scale to continuous intelligence.
Choose the level of insight that fits your current market decision.
Baseline MRI
- One report with evidence analysis
- Critical assumptions
- Decision recommendation
- Validation plan
Living MRI Monitoring
- Updated market signals
- New client evidence
- Version history
- Revised recommendations
Living MRI Research Sprint
- Up to 15 qualified B2B interviews
- Evidence analysis
- Decision update
Enterprise Decision Intelligence
- Multiple markets
- Ongoing research
- Team access
- Evidence audits
- Investment decision support
Let's talk.
Want to see Markets MRI on your own market, or talk about Enterprise? Get in touch.
Run your first assessment today
Enter your website and a country. The first report preview is free.